The effect of ‘Volleyball Empress’ Kim Yeon-kyung (Heungkuk Life Insurance) heated up the first half of the 2022-23 professional volleyball V-League season.
According to the first half spectator and record data announced by the Korean Volleyball Federation (KOVO) on the 5th, 238,084 spectators (an average of 1,890 per game) visited the stadium this season by the time 14 men and women’s clubs finished 3 rounds per team. . The number of spectators for the season recovered to about 82% of the 2019-20 season before the outbreak of Corona 19.
It is no exaggeration to say that Kim Yeon-kyung, who went to the Chinese league after the 2021 Tokyo Olympics and returned this season, led the overall box office success of the V-League. The 1st to 5th places in the women’s division with the most spectators this season were all home games of Heungkuk Life Insurance, where Kim Yeon-kyung belongs. 토토사이트
In particular, the Heungkuk Life Insurance – Korea Expressway Corporation (November 13, 2022) and Heungkuk Life Insurance – IBK Industrial Bank (December 24, 2022) games held at Samsan World Gymnasium in Incheon attracted 5,800 spectators each and sold out cases.
Thanks to the Kim Yeon-kyung frenzy, the number of spectators for the women’s game was 149,215, more than 60,000 more than the 88,869 spectators for the men’s game.
In terms of ratings, the women’s division, centered on Kim Yeon-kyung, overwhelms the men’s division. The average TV rating for the entire V-League this season was 0.82%, but the average of the women’s matches was 1.05%, far exceeding the men’s 0.58%.
Last year’s Christmas match between KGC Ginseng Corporation and Hyundai E&C in the women’s division recorded 1.61%, the highest overall, and the top 5 average viewership ratings in the women’s division recorded more than 1.39%. On the other hand, the men’s match between Samsung Fire & Marine Insurance and OK Financial Group held on Christmas Eve recorded the highest viewership rating, but it stayed at 0.96%, less than 1%.